Rich Cards for Brooklyn Chefs and Food Bloggers

Rich cards allow recipes and food blogs to appear in interactive, image-driven displays on the Search Engine Results Page (SERP). These cards showcase things like images, cook times, ingredients, and ratings, and help your content stand out. For Brooklyn food creators, chefs, restaurants, or bloggers, this is critical. With the right structured data and smart keyword use, you can improve local SEO, reach your niche audience, and even get picked up by Google Discover and Pinterest.

DEFINITIONS THAT MATTER

• RICH CARDS: Enhanced search listings that show structured data in a visual format—perfect for recipes.

• SERP (Search Engine Results Page): The list of links and previews that appear after someone does a Google search. Rich cards appear here prominently.

• STRUCTURED DATA: Behind-the-scenes information formatted using Schema.org that tells search engines exactly what your page contains.

• SCHEMA.ORG: A vocabulary for marking up content—used by Google and others to display content like recipes and events as rich results.

• LOCAL SEO: Techniques used to make your content show up in location-based searches. Helps Brooklyn-based creators be found by people looking for “carrot cake bakery in Park Slope.”

• LONG-TAIL KEYWORDS: Phrases that are longer, more specific, and more likely to match what your audience is really searching for—such as “nutritious vegan dinner for single moms in Brooklyn.”

Read more on long-tail keywords here.

WHY BROOKLYN FOOD CREATORS NEED RICH CARDS

In a dense food scene like Brooklyn, visibility is everything. Whether you’re sharing “halal lunch specials near Prospect Park” or “gluten-free Caribbean pastries in Flatbush,” rich cards let your content show up with imagery, ratings, and fast facts. People click more when content looks trustworthy and complete, rich cards do that.

USE POWERFUL, SEARCHABLE KEYWORDS

To make your content appear in both local and niche-specific search results, use:

DIETARY TAGS (KEYWORDS):

• Vegan: Vegan tofu scramble with turmeric and kale

• Vegetarian: Hearty vegetarian lentil soup Brooklyn

• Halal: Halal lamb kabobs from a Brooklyn food truck

• Gluten-Free: Gluten-free apple tart with almond crust

LONG-TAIL EXAMPLES FOR SPECIFIC AUDIENCES:

• Nutritious vegan meals for new mothers in Brooklyn

• Quick dinners for college students on a budget in Bushwick

• High-protein breakfasts for single dads in Williamsburg

• One-pot halal meals for busy professionals in Crown Heights

These longer phrases reduce competition and increase relevance. Google rewards specificity, rich cards help capitalize on that.

HOW TO DESCRIBE YOUR FOOD FOR SEO + ENGAGEMENT

When writing content, especially for images and structured data, use rich, sensory-focused adjectives. This helps human readers and search engines understand your dish.

ADJECTIVES FOR FLAVOR:

• Rich (e.g., rich chocolate ganache)

• Savory (e.g., savory herb-roasted potatoes)

• Zesty (e.g., zesty lemon dressing)

• Earthy (e.g., earthy beet and walnut salad)

• Sweet (e.g., sweet honey-glazed carrots)

ADJECTIVES FOR TEXTURE:

• Crispy (e.g., crispy chickpea fritters)

• Creamy (e.g., creamy garlic hummus)

• Flaky (e.g., flaky spinach puff pastry)

• Tender (e.g., tender braised short ribs)

• Chewy (e.g., chewy oatmeal cookies)

HOW TO WRITE EFFECTIVE ALT TEXT FOR FOOD IMAGES

Alt text isn’t just about accessibility—it improves image search visibility, contributes to SEO, and gets picked up by Pinterest and Google Images.

TIPS:

• Describe the food’s appearance, texture, and plating.

• Mention the dish name, dietary tag, and location when possible.

• Be concise: 10–15 words.

• Do not keyword-stuff or use generic text.

EXAMPLES:

“Golden, crispy falafel served in pita with tahini, from a Brooklyn halal stand.”

“Fluffy gluten-free pancakes topped with berries, shot in a Park Slope kitchen.”

WHAT TO INCLUDE IN A RECIPE RICH CARD

Use structured data markup based on Schema.org/Recipe to create a valid rich card. Include:

• name: “Creamy Vegan Tomato Soup”

• image: High-res JPEG or WebP

• description: “A cozy, dairy-free soup with garlic, basil, and coconut cream.”

• author: Your blog or restaurant name

• recipeIngredient: “2 cups cherry tomatoes, 1 garlic clove...”

• recipeInstructions: Step-by-step process

• cookTime & prepTime: In ISO 8601 format

• keywords: Use terms like Brooklyn, vegan, dinner, budget-friendly

• aggregateRating: Optional, but very helpful

TIP: Google uses this to display your post with an image, title, rating, and cooking time, this can increase clicks by up to 30%.

PHOTOGRAPHY THAT MAKES YOUR FOOD POP

Photos are essential to rich cards and image search performance. Keep these in mind:

• Shoot in daylight: Window lighting gives food a natural, appetizing look.

• Use neutral backgrounds: Make the food the focus.

• Highlight texture and garnish: Crispy edges, drizzles, fresh herbs.

• Step-by-step shots: Help Google classify your content as educational.

• Rename files: Use filenames like brooklyn-vegan-lasagna.jpg instead of IMG_1011.jpg

• Leverage delivery partners: Many delivery platforms like Ubereats and Grubhub offer paid and unpaid professional photography services—partnering with them can elevate your food visuals without added hassle.

  
  

LOCAL SEO FOR BROOKLYN FOOD CONTENT

Rich cards work best when combined with location-focused strategies. You should:

• Include Brooklyn in your title, description, and metadata.

• Mention neighborhoods (e.g., “This Fort Greene bakery’s gluten-free brownies…”).

• Add Google Business Profile if you serve food or operate a kitchen locally.

• Link to local directories or events (e.g., Brooklyn Vegan Market).

• Tag @locations in Pinterest and Instagram alt text.

If you’re a chef, blogger, or restaurant based in Brooklyn, rich cards help turn your recipe into a search-ready showcase. Combined with structured data, descriptive food language, and smart keyword targeting, they make it easier to reach your niche, whether that’s vegan students, halal eaters, or busy parents in Park Slope.

You’re not just competing for clicks anymore. You’re competing for attention. And rich cards, done right, are how you win that game.

Need help setting up rich cards and local SEO in Brooklyn?

HYER BUZZ is a local-focused digital marketing agency helping Brooklyn food creators grow. From implementing structured data to crafting targeted content, we’ll optimize your visibility on Google, Pinterest, and beyond.

Let's work together. Your content deserves to be seen.